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Which feels worse, the migraine or the belittling of it?


To this question, which affects about one in ten Finns personally, we drew attention with a campaign for the Migraine Association of Finland during  a National Migraine Week in September 2023.

The headline 'Just a headache?' in DOOH and social media awakened migraine patients, their loved ones and their work communities to think about why this neurological disease, which causes a wide range of symptoms and at worst dominates the whole life, is so often dismissed with belittling.

The campaign guided people to find migraine-related information and instructions on the website otamigreenivakavasti.fi (takemigraineseriously.fi), that we built for the campaign.