To this question, which affects about one in ten Finns personally, we drew attention with a campaign for the Migraine Association of Finland during a National Migraine Week in September 2023.
The headline 'Just a headache?' in DOOH and social media awakened migraine patients, their loved ones and their work communities to think about why this neurological disease, which causes a wide range of symptoms and at worst dominates the whole life, is so often dismissed with belittling.
The campaign guided people to find migraine-related information and instructions on the website otamigreenivakavasti.fi (takemigraineseriously.fi), that we built for the campaign.