The freshest product launch of the year, easily!

Eckes-Granini Finland's popular Marli Vital juice family was expanded with fresh light versions during spring 2023. The new Marli Vital Light juice drinks have four flavor variants, and each of them also has ingredients that do good for the user in different ways.

The expansion of the Marli brand into the highly competitive beverage category was done with the support of a dashing launch campaign, the media palette of which included various digital media, as well as cinema and television advertising. In all the spots, the stylish white packaging is the main character.