The world's prolonged crises have had a negative impact on the mental health of young people. Too many are left worrying alone. Mental Health Finland does valuable work for the benefit of young people. With the Christmas fundraising campaign, which has already become a tradition, funds are collected from both companies and individuals for this work.
We created the 2022 campaign with the theme "Turn on the light". The idea is based on a simple metaphor that doesn't need to be explained. We wanted the implementation to be calm, natural and hopeful. That's what it turned out to be.
The medias of the campaign were TV, direct mail, DOOH as well as digital media and various social media channels.