When the University of Tampere, Tampere University of Technology and Tampere University of Applied Sciences merged, the new university needed a strategic partner to take care of creating the new university brand with the customer, the core messages, and establishing a new visual appearance in the materials produced for the university, such as the tuni.fi website, and with various actors. A partner was also needed to lift the student marketing up to new spheres both in Finland as well as internationally.
The university’s slogan “Human Potential Unlimited” crystallises the core of the brand. Humans and humanity are at the centre of everything. Among other things, the film, campaign and event for launching the university as well as the student marketing campaign “You’ve got potential” have been created around the core message.