Shots that promote health and wellbeing are one of the fastest-growing product groups in the juice category. This is Marli’s response to the market demand: three flavour and effect variants in a recyclable cardboard package, with high vitamin C content as the connecting factor. It is a classic challenge: stand out, create a need, provide a believable solution.
We created a video concept to communicate the characteristics and benefits of the shots with Marli’s fun and straightforward style. The media included online TV, social media, digital outdoor advertising and carefully optimised native articles.